For On Pedder's pre-fall 19 campaign, I proposed the idea of presenting the products with a 'glitch' affect, that looks like a computer infection.

I organized the sample loan as well as the stylized product shooting in Hong Kong, as well as oversaw the drafting and creation of the videos by our creative agency, WORK.

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The campaign was released as a two-part video series – 'Viral Infection', on On Pedder homepage and social. Click the below links or the photo slideshow to view the campaign videos.

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Video A | Video B