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Autumn in Hong Kong

Lane Crawford | AW19 | September – November 2019

For AW20 six-week long atrium highlight at Lane Crawford's ifc mall flagship, we worked with Singaporean culinary artist Janice Wong to create 'Autumn in Hong Kong', an out-of-this-world sensory experience for our customers, to celebrate the season’s best edit of designer footwear and accessories. A press day was also hosted to accompany the launch of this edible installation.

It was truly a hands-on experience of curating an ambitious art installation and experience for Lane Crawford customers – aside from budget and timeline management, I was also very much involved in the planning and negotiation with Janice Wong, logistics of the edible supplies from Singapore to Hong Kong, the execution of the set-up in store, design and production of supplementary items (e.g. chocolate invitation to the press and chocolate gifts to our VIP customers), store briefing to our retail teams, and much more.

 All Images and Texts © 2020 Eva Chan.

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