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Autumn in Hong Kong
Lane Crawford | AW19 | September – November 2019
For AW20 six-week long atrium highlight at Lane Crawford's ifc mall flagship, we worked with Singaporean culinary artist Janice Wong to create 'Autumn in Hong Kong', an out-of-this-world sensory experience for our customers, to celebrate the season’s best edit of designer footwear and accessories. A press day was also hosted to accompany the launch of this edible installation.
It was truly a hands-on experience of curating an ambitious art installation and experience for Lane Crawford customers – aside from budget and timeline management, I was also very much involved in the planning and negotiation with Janice Wong, logistics of the edible supplies from Singapore to Hong Kong, the execution of the set-up in store, design and production of supplementary items (e.g. chocolate invitation to the press and chocolate gifts to our VIP customers), store briefing to our retail teams, and much more.

Set-up @ ifc mall store atrium

Set-up – candy corals

VIP Gift – Box of 5 chocolate bon bons

Set-up @ ifc mall store atrium
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