Titled 'The New Glass Slipper', On Pedder celebrated the SS19 trend of PVC footwear, with some of the all-time favorite footwear brands such as Christian Louboutin; along with the launch of several exciting footwear brands at On Pedder, including Amina Muaddi and Midnight 00.

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I assisted in the development of the artwork and the teaser video, the customer-facing communications of the campaign and related promotions, the onpedder.com editorials for the glass slipper trend and coverage of the event, as well as some behind-the scenes preparation for the private luncheon at Tate Dining Room.

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