Working with several local and international partners – Box and Cross, Chak's, Julico, Xiao Wang, we brought a variety of rare and valuable Jade jewelry/antiques into On Pedder's New World Tower store, for the enjoyment and delight of our customers.

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I assisted in and oversaw most of the planning and execution of this in-store showcase, including the creation of the logo lock-up, photoshoots of the items and production of the video/image assets, editorial and social planning, database requisition, and DTC communications, design and set-up of the in-store display, store briefing, and more.

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View the editorial, featuring the video interview with Chak's founders William and Priscilla Chak, on On Pedder's official website.