Louise Wong's PF20 Top Picks

Lane Crawford | AW20 | August 2020

In light of the global pandemic and the 'Facetime Photoshoot' trend, we worked with local model and influencer, Louise Wong, and had her self-direct and shoot the PF20 Ladies Shoes & Accessories campaign for Lane Crawford in the comfort of her new home.

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I assisted and oversaw some parts of the campaign, including timeline creation & management; budget; negotiation of terms with Louise and her agency; provision of assets and logistics of samples; editorial social planning on Lane Crawford's official platform; social posting and call-to-action on Louise Wong's personal platform, and more.

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View the Lane Crawford editorials below.

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Editorial 1 | Editorial 2