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Power of 3

Lane Crawford| AW19 | December 2019 – February 2020

As one of AW19's special projects for the Lane Crawford account, we worked with three labels – Tang' Roulou, Wander & Wonder, as well as our in-house kids footwear label, Wink, to create a 'Power of 3' kidswear capsule for children, sold during the holiday seasons at Lane Crawford stores in Hong Kong and China.

I assisted throughout the planning and launch of the capsule, from budget and financial concurrence, liaising with vendors, sampling and production of the kidswear item, logistics, VM display design and set-up, to in-house photoshoots & model casting, influencer gifting (to Zooey Miyoshi), and store brief to our retail teams.

 All Images and Texts © 2020 Eva Chan.

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