Profiles in Confidence

Lane Crawford | AW20 | September 2020

Inspired by the continuous movement in women's empowerment, we developed the 'Profiles In Confidence' campaign for Lane Crawford Ladies' Shoes and Accessories, where we shot and interviewed 6 independent local females, with very different career paths, wearing the latest and best of AW20 items.

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I assisted in parts of the campaign, including timeline creation & management; sample logistics; liaison and coordination with collaborating parties for the interview, editorial social planning on Lane Crawford's official platform, and more.

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View the editorial now on lanecrawford.com.