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Right Side Up Holidays
On Pedder | AW18 | November – December 2018
On Pedder's AW18 Christmas campaign, "Right Side Up Holidays", is done in collaboration with Joyce's "Up Side Down Christmas", both inspired by Emerald City in the enchanting tale of Wizard of Oz.
Key highlights:
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"Dreams Are Made Of This", a 14-piece exclusive custom box, created in collaboration with London-based bespoke biscuit specialist, Biscuiteers.
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In-store event: SS19 Preview, one-of-a-kind vintage handbags by Jay Ahr, photobooth & "Hot Santa" animation
On Pedder Right Side Up Holidays
Key Visual by WORK Pte Ltd.
Joyce Queens Road Central
Upside Down Christmas Installation
Catering
On Pedder Right Side Up Holidays
Key Visual by WORK Pte Ltd.
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