For On Pedder's SS19 seasonal campaign, we commissioned New York-based illustrator Julie Houts, as well as Vancouver-based photographer Ian Lanterman, for a series of illustration/product shots under 5 different themes.

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The artwork were then put together by Singapore-based creative agency, WORK, into electronic mailers that were broadcasted to the entire On Pedder database; as well as homepage and social artwork that were published throughout On Pedder's digital platforms.

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I assisted different aspect throughout the creation of the campaign, including timeline creation & management; budget; liaison with Julie and Ian; provision of assets and logistics of samples; database requisition and broadcast, social planning, and more.