On Pedder | SS19 | January 2019

In late November 2018, we commissioned WORK, a Singapore-based creatives and graphic design agency, to design a pack-of-4 Lai Sees for Chinese New Year 2019.

​

I assisted in creating and managing the timeline for the project; printing and production, which was done in Singapore; and the logistics of distributing the Lai See packets to 5 cities in 3 regions (Hong Kong, China and SEA).

The Lai Sees were given to customers who purchase any new arrivals at On Pedder stores, between mid to end January 2019.