CR20/SS20 Campaign

On Pedder | SS20 | January – March 2018

I worked directly with our Chief Marketing Lead on the CR20/SS20 campaigns for the On Pedder account. Shot and produced by London and Hong Kong-based photographer, Luke Casey, the campaign was floral-themed and showcases the best of On Pedder's CR20/SS20 products in a series of videos and stills.

The visuals from the campaign were used across different platforms, including On Pedder's website and instagram, as well as digital platforms of our partners such as Scotts Square and Plaza Indonesia.

​

I was in charge of timeline creation & management; budget; liaison with Luke and his team of stylist and assistants; logistics of samples; database requisition and broadcast, social planning, and more.