As a yearly tradition for the On Pedder account, we worked with WORK, a Singapore-based creatives and graphic design agency, to design a pack-of-8 Lai Sees for Chinese New Year 2020, Year of the Rat.

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I assisted in creating and managing the timeline for the project; printing and production in Singapore; the logistics of distributing the Lai See packets to 4 cities in 3 regions (Hong Kong, China and SEA), as well as the communications to our customers and retail teams respectively.

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The Lai Sees, along with a New Year's gift of Angela Caglia rose quartz eye mask, were given to customers who purchase any new arrivals at On Pedder stores.