For SS20, we continue to push the 'Studio' initiative, to promote the curation of emerging contemporary labels at Lane Crawford Ladies' Shoes & Accessories Department.

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I worked directly with our Chief Marketing Lead to produce a series of videos and stills with Singaporean creative Aarika Lee, featuring 5 Singaporean women of all age and professions, reading haiku poems that inspire them, while showcasing the best of SS20's 'Studio' labels.

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The videos were launched as a 3-part editorial series under Lane Crawford's 'Show Me The Love' campaign, on Lane Crawford's official website and social. View the editorials below.

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Editorial 1 | Editorial 2 | Editorial 3