Resume
Work Experience
Lane Crawford | Business Coordination Executive
November 2021 – June 2022
Hong Kong
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Assisted senior management in formulation and implementation of business calendars & plans
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See through execution on major brand launches & marketing events on behalf of senior management
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Conducted market research and compiled presentation decks for internal and external parties
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Worked closely with various local & regional teams on project progress updates and approvals
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Composed correspondences indepently on behalf of the President
Marketing Coordination Executive, Brand Marketing & Communications
August – November 2021
Hong Kong
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Executed marketing strategies on seasonal campaigns, in-store activations & pop-up projects
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Worked in a fast-paced environment and was part of a small team that reports to senior management
Pedder Group | Marketing & Communications Executive
April – July 2021
Marketing & Communications Assistant
November 2018 – March 2021
Hong Kong
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Handled all creatives and special projects for On Pedder & Lane Crawford Ladies’/Men’s Shoes and Accessories Departments, including branding-driven/VIP events, seasonal campaigns, and general content creation
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Source and lead external agencies and vendors to execute in-store events and/or installations
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Coordinated with internal Visual Merchandising & Digital teams to drive marketing initiatives & events
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Facilitated all CRM requests & direct-to-customer communications
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Management of marketing budget & upkeep of marketing calendar
Skills
Microsoft Office
Adobe Photoshop, Indesign, Premiere Pro
Shopify
Languages
English
Cantonese
Mandarin
Shanghainese
Japanese
French
J. Mendel | Freelance E-Commerce & Graphic Design Assistant
February – July 2018
New York, NY
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Created all graphic contents for the company including weekly email blasts, social media and website graphics; as well as production of seasonal lookbooks, event invitations and other promotional materials
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Managed e-commerce site activities and maintenance
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Coordinated and assisted in seasonal lookbook/commercial photo shoots
Tommy Hilfiger | Temp Visual Communications Coordinator
November 2017 – February 2018
New York, NY
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Handled all weekly and seasonal field communications through Store Comm
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Produced seasonal Floor Concept with print vendors
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Coordinated French translation of all weekly visual communications documents
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Filtered and facilitated communication from all teams and coordinated field distribution
J. Mendel | Public Relations Intern
January – July 2017
New York, NY
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Handled day-to-day activities in the PR department such as sample requests, correspondences with stylists/editors, compiling editorial credits, etc.
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Assisted the brand’s Fall 2017 Presentation during New York Fashion Week
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Assisted in the Fall 2017/Resort 2018 Lookbook photo shoot and Market Week
Calvin Klein (Asia Pacific) | Marketing Intern
June – August 2015
Hong Kong
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Reception/Backstage at Calvin Klein Live Music Event featuring Justin Bieber, Jay Park, Kendall Jenner and more
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2015 Q2 Market Research Report (Asia Pacific Region) submitted to the New York Headquarters
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Worked with associates from Boston Consulting Group on market research for stand-alone accessories stores in Hong Kong
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Created CK Jeans Denim Fit Guide Video for SS16 Market Week
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Assisted in model casting and photo shoot for SS16 lookbook/Asia Pacific e-commerce launch
Shanghai Tang – Business Development Intern
June – August 2014
Hong Kong
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Filed all FW13 and SS14 wholesale inventory records
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Assisted in coordination and model styling for SS15 Market Week
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Chinese to English translation on transcripts for wholesale performances survey
Bachelor of Business Administration – Strategic Design and Management
Parsons School of Design, Class of 2017
New York, NY
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3.75 GPA, Graduated with Honors
Dean's List, Parsons School of Design
Spring 2015 – Spring 2017
Assisted stylist Jeff Kim in Met Gala fittings for celebrities such as Joan Smalls and Ashley Graham
May 2017
Backstage coordination/designer assistance at Petite Parade Kids Fashion Week
March 2016